SOCIAL MEDIA MARKETING PROPOSAL
& RECOMMENDATIONS
For Scholl Concepts
Index
Below are the broad categories of our proposal and recommendations.
About Detailing Boost Case Studies InstaBoost Software Content Strategy Influencer Marketing Plans & Pricing  
About Detailing Boost
Helping Car Care Brands Grow on Social Media

Detailing Boost is a Digital Marketing Agency focused exclusively on helping car care brands grow their social media presence by targeting professional detailers, body shop painters and any car related niche that is best for their bottom line.

We've built the biggest community detailing page and one of the top 10 most followed detailing page on Instagram with over 75,000 active followers. Our followers include 24,000 professional detailing accounts and it's that number that we're so proud about.

Combining our proprietary software InstaBoost Pro with a data-driven content strategy, we attract highly targeted followers and do it at scale.

Our data-driven content strategy was instrumental in building a highly engaged community that interacts and trusts our brand. This has lead professional detailers to become brand ambassadors and use our branded hashtag #detailingboost on more than 85,000 posts.

But the most exciting part of our social media journey has been to implement our Instagram marketing strategy with other car care brands and see their social media presence explode and revenues increase.

The Brands We Work With
Case Studies

Detailing Boost is now working with dozens of car care manufacturers or retailers to grow their social media accounts, drive more traffic to their site and increase their revenues. Here are some case studies of our clients.

KxK Dynamics

About: Manufacturer of tools designed for automotive paint refinishing specialists to improve efficiency, profitability, comfort, and results.

Target Audience: Body Shops, Custom Automotive Painters, Professional Detailers

Goal: Build brand awareness within the body shop, automotive paint and detailing industry. Increase traffic to website.

Results After 4 Months of Campaign:

6,134 Target
Followers Gained
+1,533 Followers/Month
2,556 of those new followers are professionals within the automotive paint/bodyshop industry and 3,167 are professional detailers.
2,056 Website Visitors
726 Website Visitors in November alone.
KxK Dynamics increased their website traffic from 160 visitors per month to 726 visitors in November from Instagram.
93% Accuracy
93% of all new followers were
amongst target audience
2,556 of those new followers are professionals within the automotive paint/bodyshop industry and 3,167 are professional detailers.

Analytics:

Sky Car Care

About: Online automotive detailing supply store offering revolutionary, and time saving products designed to offer better results in less time!

Target Audience: Professional Detailers & Detailing Enthusiasts/Amateurs

Goal: Build brand awareness. Increase traffic to website.

Results After 4 Months of Campaign:

5,108 Target
Followers Gained
+1,277 Followers/Month
3,112 of those new followers are professional detailers and 1,779 are detailing enthusiast/amateurs.
1,889 Website Visitors
473 Website Visitors in November alone.
Sky Car Care increased their website traffic from 120 visitors per month to 473 visitors in November from Instagram.
95% Accuracy
93% of all new followers were
amongst target audience
3,112 of those new followers are professional detailers and 1,779 are detailing enthusiast/amateurs.

Analytics:

InstaBoost Pro Software
Organic growth for Instagram.

InstaBoost Pro is our proprietary software that organically grows Instagram accounts at a much lower cost than Instagram Ad Platform. This isn’t just a generic program that we apply to your account. Our outreach is scalable, and it gets results. We reach out to 500 - 1,500 potential customers daily. We engage with these people in a natural, authentic way that maintains the integrity of your brand and account.

InstaBoost Pro targets professional detailers, detailing as well as automotive enthusiasts and even your competitors followers.

With InstaBoost Pro you gain potential customers as followers every day and on Instagram more targeted followers means higher reach and improved growth - more likes, more comments and more sales!

Content Strategy
Awe-inspiring content driven by data.

No matter what marketing gimmicks one can use on Instagram, without amazing and relevant content, success is unattainable. In our Instagram marketing campaigns we share aspects of your business through visual posts that reflect the value of your company and the success of the community of detailers that use your products. These posts tell a story, provide practical information, promote a product or elicit grand emotions.

Become Viral

With big-data we’ve collected from our page, our clients and your competitors, we have a proven formula to find viral micro-content from User-Generated-Content (USG) - as of right now few car care companies are exploiting this strategy.

Content Alignment

Posting nice images of your products in front of exotic cars will gain tons of likes but won’t incite a strong desire to buy. We’ve collected data showing which type of product pictures on Instagram and Facebook drives the most questions, comments and clicks while helping buyers identify the product that solves their detailing problems.

Content Schedule & Delivery

We curate and schedule 1 month worth of content in alignment with your other content efforts -- newsletter, podcasts, events, etc. Our posting software records and analyze every posts to learn what times of day are best to post and maximize reach.

Intelligent Hashtags

We’ve tracked over hundreds of detailing and automotive hashtags. The compiled data resulted in a list of the top performing hashtags to position your brand in front of potential buyers. We have different combinations of hashtags to use at the different stages of your growth.

Influencer Marketing
Awe-inspiring content driven by data.

Influencer marketing is the strategy to bring Scholl Concepts to a global stage on social media. It's influencer marketing that exploded Ceramic Pro (@ceramicpro_official) followers from 40K to 150K on Instagram.

Influencers are people who are active on social media and have a large following. They also are brand advocates and niche promoters. When you align with an influencer, not only do they bring their targeted audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.

What Makes our Influencer Marketing Strategy Unique

We find influencers who share your unique values. You need influencers who'll have a natural interest in your brand and aren’t just in it for the money. Finding influencers that would love to share their experience with your products for free is our goal, however that is not always possible as most influencers charge a fee.

We connect your brand with micro-influencers whose interest, audience, and content align with your brand’s and product's. Our research helps to ensure that the influencers you hire don’t just have high follower counts, but have real influence over their followers buying decisions.

We'd position the Scholl Concepts brand with 2 categories of influencers. One geared towards professional detailing influencers that sway the buying decisions of pro detailers. The other is geared towards automotive paint refinishers and body shops to increase the brand awareness and value of Scholl Concepts within the body shop industry.

Collaborating with Influencers on Content & Campaigns

Influencer Marketing is more than sending your products to influencers for them to review. By selecting creative influencers your brand is presented at its best while getting a library of great content to reuse in other social platforms or marketing campaigns.

An influencer campaign doesn't stop at creating creative imagery, it can be a long term commitment between an influencer and Scholl Concepts. For example, an influencer that owns a body shop could create videos and photos of his journey using Scholl polishes and pads. And share his "positive" journey to the thousands of automotive paint refinishers following his account - effectively raising the value of Scholl Concepts products. Those types of campaigns are more capital hungry but provides more rapid growth and make the brand and/or product feel more authentic and credible.

Pricing
These are our base plans.
Option 1
MONTHLY PLAN
Instagram Campaign for @schollconceptsofficial
PROFILE OPTIMIZATION
CONTENT STRATEGY - 30 POSTS PER MONTH
precie audience targeting
INSTABOOST PRO software RUNNING 24/7
outreach to over 1,000 targeted users per day
CAMPAIGN TRACKING IN GOOGLE ANALYTICS
$330 / monthTRY THIS PLAN FREE
FOR 14 DAYS
Not contracts. Month to Month Billing. Cancel at any Time.
Option 2
MONTHLY PLAN
InstaBoost Pro Software Only
PRECIE AUDIENCE TARGETING
INSTABOOST PRO software RUNNING 24/7
OUTREACH TO OVER 1,000 TARGETED USERS PER DAY
CAMPAIGN TRACKING IN GOOGLE ANALYTICS
$120 / month
Not contracts. Month to Month Billing. Cancel at any Time.
Influencer
Marketing
CUSTOM PLAN
Instagram - @cquartz
develop campaign FOR DEFINED GOAL(S)
reach out to qualified micro-influencers on youtube, facebook & instagram
negotiate pricing & content strategy with influencer
ENABLE CAMPAIGN & MEASURE KEY METRICS TOWARDS GOAL(S)
CUSTOM QUOTE PER CAMPAIGN
Because each influencer campaign is unique we are unable to provide a price or quote without further learning about your goals, position and company.
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